How Is #GivingTuesday Scoring With Community Outreach to Millennials?

Ryan Scott

#GivingTuesday just completed its fourth year, and by most measures it has already become a successful fixture in the charity landscape. Launched as a response to the overt consumerism of Black Friday and Cyber Monday, #GivingTuesday focuses the attention of the world on the true meaning of the holiday season: sharing our capacity to care for and empower one another. According to a preliminary estimate by the Case Foundation, #GivingTuesday raised $45.7 million for nonprofits this year, representing a nearly 240 percent increase from the $13.46 million generated just two years ago when the event first launched.

Topics: workplace giving, millennials, corporate giving, millennial impact report, #givingtuesday, holiday giving, achieve
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Causecast powers the world’s most innovative workplace giving and volunteering programs, helping leading brands attract, retain and inspire talent, while driving change through meaningful cause engagement. In 2017 our blog was honored for CSR by PR News.


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