Note: This post is a guest blog post from our friends at Clear Review.
Alexandre Mars is a serial entrepreneur and an engaged philanthropist. Over the last 15 years, he has successfully launched and sold several companies in Europe and North America across diverse business sectors, including venture capital, Internet, mobile marketing, social media and advertising. His two latest startups, Phonevalley (the world’s largest mobile agency) and ScrOOn (a social media management system) were sold to Publicis Groupe and Blackberry, respectively.
On a recent cross-country flight, I was pleased to see that the in-flight entertainment included a fireside chat with Jeff Weiner, CEO of LinkedIn.
Weiner is a CEO I greatly admire for his authenticity, clear communication and the fact that he values mindfulness and compassion in the workplace. So I was excited to hear more about what LinkedIn is doing to create an irresistible place to work where people learn and thrive.
With so many social issues competing for the philanthropy attention of companies and individuals, how can nonprofits successfully break through the noise to draw attention to their missions? What can activists do to galvanize urgent momentum around the issues they care about?
Dropbox isn’t interested in lip service. It wants citizen philanthropists.
That’s why the company has applied considerable energy and resources towards community impact in ways that can be embraced by all of its employees. The company’s “Dropbox for Good” program - with chapters in 13 global offices - has donated $1 million collectively in employee donations, donated 8,900 provisioned licenses to nonprofits, and logged more than 4,000 hours of volunteer time over the past three years.
But what works best for nonprofits? We asked leaders at several top nonprofits - International Medical Corps, Feeding America, Save the Children, UNICEF and America's Charities to list the top three things that they wish donors knew about how they could be more impactful with getting more money to nonprofits faster. Here’s what we heard:
Can CEOs avoid taking a stand on social impact issues that are considered “political”? These days, that’s a tall order. We live in particularly divisive times, and many social issues across the spectrum have become tagged as political.
Corporate giving programs are an effective and popular way to connect your employees to causes while making a real social impact. But creativity is key to participation, and too many campaigns lack the pizzazz and tools needed to grab anyone’s attention.