Corporate Philanthropy & Volunteering Blog

This post was featured in The Huffington Post.

There’s one in every crowd and at least one at every workplace; the cynic. She might be highly motivated and intensely career minded, but your garden variety cynic tends to be skeptical of corporate volunteer programs.  And yet with a bit of attention, cynics can be transformed into your most passionate volunteers. 

Don’t try winning her over with the typical spiel about the benefits of corporate volunteering. This is too direct and does little but reinforce her resistance to the whole idea. You’re going to have to lure the cynic in with a softer sell. Like adding sugar to medicine, there’s some sleight of hand involved. 

So what’s the secret to curing incurable volunteer cynics?